When creating your animated GIF, look for those breaks in motion and find the frames of the GIf that don’t actually do anything. Regardless of what type of animation you have in your GIF design, chances are that the movement pauses at some point or another. GIF from Txchnologist by GE Drop all those extra frames in your GIF design Tags like #badassmachines are a fun way to get people familiarized with what they do - not to mention, to make engineers everywhere feel things with all those big machines at work. In their highly inspirational and educational Tumblr, GE shares GIFs that show off some great machinery and science at work. GE has successfully created a whole vibe that users can expect in their GIF design. If you think that’s a tough task, you won’t be wrong. Show your users who your brand is, what you do and how you do it through your design. You can use your brand logo as a background source of colors, or go all-out and create a character that represents the brand - one you can bring back with every new GIF you make. While the sky’s the limit when it comes to GIF design, you definitely want to establish certain guidelines about the general look and feel of your GIFs. In creating the world’s shortest film in which the plot surrounds your brand, your brand can become an ideal that people can relate to. GIFs are such a good way to get your brand identity out in the open for users. Try to establish a consistent visual identity on all GIF design You don’t need 20 moving things and the entire rainbow to create a GIF users will love. Choose a few central elements and a color palette - then work with those resources to create something unique and enticing. You want movement that inspires certain emotions or communicates your meaning - but those feelings and meaning can get lost in a sea of dancing elements and changing colors.ĭon’t overthink your design. The reason why this is a good practice is that people can be overwhelmed quite easily - both the designer making the GIF and the user seeing it on any screen. Select a few elements you want to include in your GIF, and strongly resist the urge to add on as you progress. In general terms, less stuff in your design gives you more freedom on the animation part of the process! We recommend keeping your design as simple as possible while still getting the message across. But GIF design can be a confusing and complex endeavor. It’s perfectly normal for designers to get carried away in the creative process, specially in projects they are really passionate about. GIF design by R A D I O on Dribbble Don’t bite off more than you can chew How do you ensure your GIF is eye-catching and not overloading the user’s eyes? How can you create something beautiful while keeping the file weight to the bare minimum?įear not! Just read these 15 basic principles for designing great GIFs and get ready to impress those users. Getting a GIF right involves a lot of thinking about the composition and design, but also careful implementation in the making process. What’s not to love, right?īut like all good things, great GIF design is not without its tricks. They are great tools for keeping users entertained and can offer a great deal of margin for you to show off your brand identity. These animated images are so easy to consume and to understand, and yet can convey quite impactful messages within a few seconds.īrands like Starbucks have been known to use GIFs on their social media just because people tend to interact with them more - it’s content that increases user engagement across all platforms on the internet. GIFs have spread around the internet like the flu during winter - and users love them. Speed reader gif how to#Designing a great GIF isn’t as easy as it seems! Check out how to create GIFs users will love on this article.
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